Waiting on the Water
Here's where the surfer analogy gets uncomfortable: surfers wait. Sometimes for hours. In a corporate environment where every meeting feels urgent, patience isn't just undervalued, it's often career suicide.
But here's what I've learned covering this industry: the LP leaders who try to insert themselves into every business conversation exhaust their credibility and accomplish nothing meaningful. They're burning through political capital, constantly pitching new programs, making themselves irrelevant because they mistake visibility for value.
The real players understand that timing is everything. They know when to hold back on budget requests until the CFO is in the right mindset, when to propose initiatives during strategic planning cycles, when to stay quiet while other departments struggle with problems that LP could solve.
Following the Rhythm of the Ocean
Corporate dynamics follow rhythms just like the ocean. The best LP professionals have learned to read these shifting conditions with intuitive understanding. They know that Q4 conversations differ from budget planning season, that new CEO transitions create different opportunities than established leadership, that economic pressures change how other departments view risk and investment.
I remember interviewing an LP executive who transformed his role during a major company restructuring. While other security leaders worried about budget cuts, he stepped back and studied the bigger picture. He noticed the company struggling with supply chain visibility and customer experience metrics. By repositioning his team's analytical capabilities to support these broader business objectives, he didn't just survive the restructuring. He emerged with expanded responsibility and a direct report relationship to the COO.
The Point of No Commitment
Surfers call it the "point of no commitment." It’s that moment when you've paddled for a wave but can still back out. After that point, you're committed whether you like it or not.
In corporate loss prevention, these moments happen constantly. The decision to champion a new technology investment. The choice to challenge another department's strategy. The moment when you decide whether to support a risky business initiative or voice concerns that might label you as "difficult."
The LP leaders who consistently advance their careers have developed an almost supernatural sense for these moments. They know when they have enough organizational support to move forward and when they need to build more coalition.
When Your Wave Comes
But here's the thing about surfers: when their wave comes, they don't hesitate. All that patience, all that careful observation is preparation for the moment when action becomes essential and delay means missing the opportunity entirely.
The same goes for exceptional loss prevention leadership. When the right business opportunity presents itself, when the perfect moment to propose a strategic initiative emerges, that's when all the patience and preparation pay off.
I've watched LP directors become Chief Risk Officers because they recognized the right moment to expand their influence. I've seen security managers transform organizational cultures by waiting for exactly the right business cycle to demonstrate their strategic thinking. A fantastic example is Scott McBride of American Eagle, take a listen to my podcast with him for specific examples in, “Is it a Tank or a Farmer?”
Wait for Your Wave
Surfing teaches you to think in sets, not individual waves. In loss prevention leadership, this translates to thinking strategically about your career and your department's evolution rather than just tactically about today's security challenges.
The LP leaders who build real careers in this industry, who earn genuine respect from the C-suite, are the ones who learned early to play the long game. They understand that some organizational battles aren't worth fighting because they distract from winning the bigger strategic positioning war.
Twenty years of covering this industry has taught me that the difference between good loss prevention professionals and great business leaders isn't about security expertise. It's about judgment. It's about knowing when to engage and when to observe, when to lead and when to support.
The next time you're facing a complex business challenge, try thinking like a surfer. Read the organizational conditions. Watch for the patterns. Wait for your wave.
When it comes, you'll know.
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